Rise in female gamblers during Women's World Cup

More women have been betting on football during the 2023 Women's World Cup, new data reveals.

Ladbrokes and Coral have revealed that 21 per cent of bets on England's group stage games were by women.

At the last Women's World Cup, 13% of bets were placed by women, and during the European Championship it was 17%.

Entain, the London-listed global gaming group which includes Ladbrokes and Coral, said:

"More of our customers are finding new ways to support their favourite teams – and that’s with a bet."

In April, it was reported that people across the UK are turning to gambling to try and cope with the cost-of-living crisis.

GamCare found that 4 in 10 "problem gamblers" in particular think betting will improve their financial situation.

Anna Hemmings, CEO of GamCare, said the cost of living crisis has brought “particularly acute” challenges.

“During Covid, the industry was implored not to exploit people during an exceptionally vulnerable time.

"An assessment is needed of what measures the industry is being compelled to take to ensure that people are not harmed".